Hey you guys don’t think I left you for broke! Things have been busy with me
settling into my classes. I have been getting emails and facebook inboxes about
more tips and tricks to this “BUSINES
THING”! I got it right here! One thing I want you guys to keep in mind is that
MASTERING THE ART OF MARKETING (that’s what I like to call it) is trial and
error.
I was reading an AWESOME article in FAST COMPANY mag last week about “How to follow the wisdom of TWEENS
(teens)” to help you make your Brand and
Service something that keeps people interested. The steps are as
follows:
STEP 1 OBSERVE- What are you exactly observing? You are observing your COMPETORS!
If you are anything like me, in the beginning you will probably think it means
checking out and doing a COMPAIRSON of your work to theirs. NO! DO NOT WASTE
YOUR TIME ON COMPARING YOURSELF TO YOUR COMPETORS. At the most you want to check out their Price list,
and set yours accordingly. I will talk about a price list in a later blog. I’m
still trying to get that together!
Step 2 TRACK- You want
to set GOALS! You NEED to set GOALS.
While your reaching these goals you want to track your progress. I found
that when I track my progress when setting newer goals it motivates me to work
TWICE AS HARD!
Step 3 COMPETE- After
you update your Goals list, and YOUR AMPED UP AND MOTIVATED. YOUR READY TO
COMPETE! My mentor all ways tells me that your only as good as the last piece of work you aired to thee
public. And that stays with me when posting new work. Now I know you might be
saying “What does this have to do with Competing?”……………..EVERYTHING! If you are offering a SERVICE , you also are
producing a BRAND AND A PRODUCT! If you are posting pardon my French but “SHIT
WORK” that doesn’t even ASTONISH yourself how are you COMPETETING WITH
OTHERS. Don’t impress your Audience, and
your POTENTIAL CLIENTS, ASTONISH THEM! That will give you the leg up over your
competition!
Step 4 COMPUTE- Your
doing this right now! Do your RESEARCH! Never stop Google-ing about your
craft. Pick-up Magazines about your
craft, and business. NEVER STOP EDUCATING YOURSELF. I do endless research on
Business Marketing, Posing for
photography, and for ever google-ing pictures looking at angles and the
composure of the photo seeing how I can recreate the image as my own. My
biggest downfall when doing this step is
the temptation to surf my Facebook Timeline. That’s fine once and awhile
but use your time on the Internet productively!
Step 5 Compare
(ANALYZE)- In the article this step is COMPARE. I don’t quite agree with this
step, so I came up with my own step. We are going to call this step ANALYZE!
What I like to do on this step is search through my competitor’s websites
looking at how they have their site info is compiled. Is it easy to access, is it easy to
understand? Is it attractive? What component’s does their site have that mine
doesn’t? I ask myself these question’s to give my Potential Clients a better
PRODUCT AND BRAND then my competitors can offer them. Every serious Entrepreneur should have a site
or online portfolio outside of Facebook. No matter what field you are in. But
this is a subject for another BLOG!
Step 6 Celebrate-
This is the final step, and to me the
BEST PART! It might come from another party telling you how well you did, or
how GREAT your work is! Give yourself CREDIT for a job WELL DONE; Throw a
gallery viewing of your work, if you are an artist. A lot of Entrepreneurs take TOO MUCH PRIDE in
this step though. Don’t over do it! Don’t get too comfortable; keep on improving,
after every celebration. One of my favorite quotes is “ The
greater the artist the greater the doubt. Perfect confidence is granted
to the less talented as a consolation prize.”-Robert Huges
I want you guys to take these steps and apply them to
your service and BRAND the best way you possibly can. Remember no
matter what field you are in and are
wanting to DOMINATE, running a business is TRAIL AND ERROR. So take risk,
work-hard, keep STUDYING and GRINDING while your competitor is sleeping. Stay
positive! I hope this inspires you!
^_^ <3
-
HAPPY GRINDING
